The forecasts for global electric vehicle (eV) sales are undoubtedly ambitious – 2 million vehicles sold by 2020 – which reflects the high hopes that both manufacturers and governments are placing on this technology. So far, actual sales have been somewhat lackluster: in 2011 approximately 44.000 electric vehicles were sold, instead of the expected 66.000 units (Exhibit 1). It is not yet an immense difference, but it does raise some questions about the feasibility of the 2020 goal. In this scenario, should you, as a consumer or someone responsible for a company car fleet, buy an electric car?
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