Health & Leisure

Retrato de Romeu Gaspar
How the cycling industry is shaping up for growth by addressing the demand for active lifestyles better than any other sport
Romeu Gaspar
There are not a lot of sports where you can buy a product that is better than what the pros use. Amazing as that is, the cycling industry’s biggest revolution is not based on exotic materials and high-tech designs, but rather on a smart marketing move: by placing the bicycle in the center of an open-to-all, inclusive experience, the cycling industry is addressing the generalized trend for active lifestyles better than any other sport.
Exhibit 1 - Results of the UK Taking Part survey (2005-2011)
Exhibit 2 - Sales evolution for major bicycle segments at an illustrative Specialized retailer
Exhibit 3 - Impact of cycling in the British economy (M£)
Exhibit 4 - Number of news related to mergers & acquisitions in the cycling industry