Business Development

Romeu Gaspar's picture
Six suggestions to leverage the growing renewable energy opportunities in emerging markets
Romeu Gaspar
 
Large-scale deployment of renewable energies has so far been concentrated in Europe and in the US, but that is changing. Take wind energy, solar PV and CSP (Concentrated Solar Power), for instance: 44%, 35% and 23%, respectively, of new capacity for the next 5 years will be deployed in emerging markets (Exhibit 1). For North American and European companies that have so far focused on domestic markets, emerging markets can thus represent an opportunity for additional revenue, but also a risk for increased costs and diluted market focus. In this article we explore six suggestions to develop and implement a sensible market entry strategy for emerging markets.
Exhibit 1 – Regional breakdown of cumulative and new capacity for wind energy, solar PV and CSP
Exhibit 2 – Example of a company for which market expansion was a necessity, rather than an option
Exhibit 3 – Example of a market strategy that balances domestic and emerging markets, as well as existing and new clients
Exhibit 4 – The Kingdom of Saudi Arabia’s KA-CARE Program
Exhibit 5 – An example of a niche market opportunity (green telecom towers in emerging countries)
Exhibit 6 – Example of a market entry strategy that combines economies of scale and global key accounts with local partners and local presence
Exhibit 7 – Example of a company benchmark and expert interview process
Exhibit 8 – Example of an expansion plan sanity check
 
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Cátia Carias's picture
Download our 12 most read articles from 2012
Cátia Carias
 
2012 has been a great year for us. Not because we have grown considerably: X&Y Partners is and will continue to be a small company. And not because there were significant advances in the areas we work on: renewable energies and clean technologies continue along a fast but somewhat rocky path; policies to address climate change are still timid; and the bulk of the work towards a more sustainable development still lies ahead us. 2012 was a great year for us because we took a decisive step towards sharing our knowledge.
 
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Romeu Gaspar's picture
More and more, renewable energies are competing against each other, instead of against conventional energy sources
Romeu Gaspar
 
If you read the reports from major energy agencies and industry associations, you might be tempted to conclude there is a bright future where all types of renewable energies will flourish and coexist peacefully. Well, they will not. Much like in any other sector, some technologies will trump others. In this two-part article, we analyze how solar photovoltaic (PV) is beating concentrated solar power (CSP), and how offshore wind is doing the same to wave energy.
Exhibit 1 - Comparison of 2008 and 2010 global wave energy installed capacity forecasts (MW)
Exhibit 2 - Venture Capital, Private Equity and Merger & Acquisition investments in renewable energy (2008)
Exhibit 3 - Typical investor profiles for different renewable energy maturity stages
Exhibit 4 - Sample of reported issued in deployed wave energy devices
Exhibit 5 - Comparison of wave energy and offshore wind installed capacity forecasts (MW)
 
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Romeu Gaspar's picture
More and more, renewable energies are competing against each other, instead of against conventional energy sources
Romeu Gaspar
 
If you read the reports from major energy agencies and industry associations, you might be tempted to conclude there is a bright future where all types of renewable energies will flourish and coexist peacefully. Well, they will not. Much like in any other sector, some technologies will trump others. In this two-part article, we analyze how solar photovoltaic (PV) is beating concentrated solar power (CSP), and how offshore wind is doing the same to wave energy.
Exhibit 1 - The 354MW SEGS CSP plant, built from 1984 to 1990 in California’s Mojave Desert
Exhibit 2 - The 2MW SMUDPV solar PV plant, built in 1984 in Sacramento, the largest at the time
Exhibit 3 - Evolution of PV and CSP global installed capacity (MW)
Exhibit 4 - Venture Capital and Private Equity investment in PV and CSP (2010/2011)
Exhibit 5 - Impact/Probability matrix for CSP technological developments
Exhibit 6 - Impact/Probability matrix for PV technological developments
 
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Catarina Veiga's picture
The time it takes to develop and market a new product is as important as the product itself
Catarina Veiga
 
These three companies share a common feature: they have created innovative strategies to reduce the time-to-market of their new products, surprising the competition and strengthening their market positioning.
Exhibit 1 - Accelerate time-to-market for different business and companies
Exhibit 2 - Examples of products developed in a record time compared with average
 
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